The Pinterest Effect and Trends

In our 8 years in the profession, we've seen that Pinterest sits right at the heart of this business. Something we saw, liked and saved on Pinterest can show up on a colleague's page the following week. Or we can see copies of an image we created on many of our colleagues' pages.

There's nothing negative about this. Beautiful things are worth repeating. In fact, we too see poses we like from our colleagues and save them. That's the right and sensible way to do it anyway. There's no need to reinvent the wheel.

However, the Pinterest effect can sometimes lead to bad results, like taking pointless photos. Take shutter drag, for example: photos we shoot by dragging the camera during a long exposure.

Every couple who got married in 2025 and 2026 has this kind of photo. Instead of taking a few during fun moments and moving on, some of our brides ask us to shoot the entire session this way. But this is irreversible: a photo that isn't sharp can't be made sharp later. On the other hand, it is possible to take a sharp photo and blur it afterwards to achieve a similar, if not identical, effect. What's more, once this trend fades and years have passed, our couple won't say "we asked for it this way and our photographer shot it that way." They'll say "our photographer shot all the photos blurry."

That's why, as a studio, of course we spend a lot of time on Pinterest and Instagram, and of course we follow every trend. Because we care about our couples more than ourselves, we don't want them to miss out on anything. We create trending shots for them. But we never forget that creating timeless photos is the cornerstone of this profession.